Accra, Ghana: Leading
make-up and beauty brand Maybelline New York is set to glitz up the runway at
Ghana’s biggest fashion event, the annual Glitz Africa Fashion Week, which is
taking place in Accra at the Kempinski Hotel Gold Coast City from 6th
to 8th October 2017 and a Street Runway Show on the Osu Oxford
Street on 5th October 2017.
As part of their participation in the Fashion Week
celebrations, Maybelline New York has created knowledge and skill sharing
platforms and opportunities by bringing together professional and upcoming
make-up artists from across the country to showcase their artistry using a wide
range of beauty products from Maybelline New York.
Speaking to the media about Maybelline New York’s
participation in the Glitz Africa Fashion Week, Brand Manager Aretha Yorke
Sabeng said, “At Maybelline New York, we are committed to providing
scientifically-advanced formulas, revolutionary textures as well as
up-to-the-minute trendsetting shades effortlessly, affordably and beautifully.
This makes us excited to be a part of the ongoing fashion revolution in Ghana.”
She added that, “All elements of fashion, including make-up are regarded as an
art-form worldwide and we are proud to be part of a movement with Glitz Africa
that seeks to elevate artistry that celebrates fashion into a legitimate
industry in Ghana.”
As the official make-up partner for the Glitz Africa
Fashion Week, Maybelline New York is showcasing their wide range of beauty
products with a mission to bring New York’s inspiration and the power of
make-up to all women to enhance their beauty and make things happen.
Adorned by the best models Ghana has to offer will be
world renowned Maybelline New York products such as the Colossal Volume Mascara
for a false eyelash effect to the best-selling Maybelline Colossal Kajal for
beautiful eyes and the air-soft Dream Mat Mousse, ideal for delivering perfect
matte coverage to normal and oily skin.
Since its first edition in 2013, Glitz Africa Fashion
week has attracted fashion talents and connoisseurs from across Ghana and
Africa, inspiring creativity and setting trends in the fashion industry.
About L’Oréal
L’Oréal has devoted itself to beauty for over 105
years. With its unique international portfolio of 32 diverse and complementary
brands, the Group generated sales amounting to 22.5 billion Euros in 2014 and
employs 78,600 people worldwide. As the world’s leading Beauty Company, L’Oreal
is present across all distribution networks: mass market, department stores,
pharmacies and drugstores, hair salons, travel retail and branded retail.
Research and innovation, and a dedicated research
team of 3,700 people, are at the core of L’Oreal’s strategy, working to meet
beauty aspirations all over the world and attract one billion new consumers in
the years to come. L’Oréal’s new sustainability commitment for 2020 “Sharing
Beauty with All” sets out ambitious sustainable development objectives across
the
Group’s value chain. www.loreal.com
