With the influx of "cheap" prints on the Ghanaian markets, it is common to see most brands and consumers opt for those prints to save cost whiles sidelining textile brands like GTP, Woodin, Printex among others.
I keep asking myself "Do these textile companies stand a chance against these cheap Chinese fabrics?"
Because not only are these prints cheaper, some are actually imitations of authentic print designs.
It is however commendable to see that a local fashion brand , LOVE ANKARA, chooses to only work with authentic prints.
The brand is making a strong statement by their stance and deserve to be appreciated and supported.
I am sure if other brands follow suit , we will be able to reduce if not completely eliminate these cheap prints.
To curb this menace on our markets is going to take great effort and time . But all hope is not lost, the honours lies upon us as consumers and fashion brands to pick a side. To only use authentic prints , not just those by big companies but also those by small scale local textile manufacturers.
We all need to make an extra effort however we can to make these cheap and imitated prints unattractive.
With brands like LOVE ANKARA, I believe we can achieve this earlier than we think, ONE FASHION BRAND AT A TIME.
Let's keep the conversation going.
What's your take on this topic?
Photo Credit: LOVE ANKARA