MAYBELLINE NEW YORK CREATES PLATFORM FOR UPCOMING TALENTS AT GLITZ AFRICA FASHION WEEK

Accra, Ghana: Leading make-up and beauty brand Maybelline New York is set to glitz up the runway at Ghana’s biggest fashion event, the annual Glitz Africa Fashion Week, which is taking place in Accra at the Kempinski Hotel Gold Coast City from 6^th to 8^th October 2017 and a Street Runway Show on the Osu Oxford Street on 5th October 2017.

As part of their participation in the Fashion Week celebrations, Maybelline New York has created knowledge and skill sharing platforms and opportunities by bringing together professional and upcoming make-up artists from across the country to showcase their artistry using a wide range of beauty products from Maybelline New York.

Speaking to the media about Maybelline New York’s participation in the Glitz Africa Fashion Week, Brand Manager Aretha Yorke Sabeng said, “At Maybelline New York, we are committed to providing scientifically-advanced formulas, revolutionary textures as well as up-to-the-minute trendsetting shades effortlessly, affordably and beautifully. This makes us excited to be a part of the ongoing fashion revolution in Ghana.” She added that, “All elements of fashion, including make-up are regarded as an art-form worldwide and we are proud to be part of a movement with Glitz Africa that seeks to elevate artistry that celebrates fashion into a legitimate industry in Ghana.” 

As the official make-up partner for the Glitz Africa Fashion Week, Maybelline New York is showcasing their wide range of beauty products with a mission to bring New York’s inspiration and the power of make-up to all women to enhance their beauty and make things happen.

Adorned by the best models Ghana has to offer will be world renowned Maybelline New York products such as the Colossal Volume Mascara for a false eyelash effect to the best-selling Maybelline Colossal Kajal for beautiful eyes and the air-soft Dream Mat Mousse, ideal for delivering perfect matte coverage to normal and oily skin.

Since its first edition in 2013, Glitz Africa Fashion week has attracted fashion talents and connoisseurs from across Ghana and Africa, inspiring creativity and setting trends in the fashion industry.

About L’Oréal

L’Oréal has devoted itself to beauty for over 105 years. With its unique international portfolio of 32 diverse and complementary brands, the Group generated sales amounting to 22.5 billion Euros in 2014 and employs 78,600 people worldwide. As the world’s leading Beauty Company, L’Oreal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail and branded retail.

Research and innovation, and a dedicated research team of 3,700 people, are at the core of L’Oreal’s strategy, working to meet beauty aspirations all over the world and attract one billion new consumers in the years to come. L’Oréal’s new sustainability commitment for 2020 “Sharing Beauty with All” sets out ambitious sustainable development objectives across the

Group’s value chain. www.loreal.com

AUTHENTIC PRINTS: ONE FASHION BRAND AT A TIME

With the influx of "cheap" prints on the Ghanaian markets, it is common to see most brands and consumers opt for those prints to save cost whiles sidelining textile brands like GTP, Woodin, Printex among others.


I keep asking myself "Do these textile companies stand a chance against these cheap Chinese fabrics?"

Because not only are these prints cheaper, some are actually imitations of authentic print designs.

It is however commendable to see that a local fashion brand , LOVE ANKARA, chooses to only work with authentic prints.
The brand is making a strong statement by their stance and deserve to be appreciated and supported.











 

I am sure if other brands follow suit , we will be able to reduce if not completely eliminate these cheap prints.

To curb this menace on our markets is going to take great effort and time . But all hope is not lost, the honours lies upon us as consumers and fashion brands to pick a side. To only use authentic prints , not just those by big companies but also those by small scale local textile manufacturers.

We all need to make an extra effort however we can to make these cheap and imitated prints unattractive.
With brands like LOVE ANKARA, I believe we can achieve this earlier than we think, ONE FASHION BRAND AT A TIME.

Let's keep the conversation going.
What's your take on this topic?

 

Photo Credit: LOVE ANKARA

DAY 7, KAHMUNE : 59 DAYS OF GHANAIAN FASHION

 You can imagine my excitement when I came across this brand on my Instagram because finding anything in a nude shade meant for a black girl can be a nightmare.
 Actually I followed a post on Jamila Acheampong's page and I was pleasantly surprised. 

I first met Jamila ( she's the creative director of this brand) some years back at a Blogging Ghana event a couple of years ago,I am super proud of her and knew this brand had to be part of 59 Days of Ghanaian Fashion. So on Day 7, I introduce to you KAHMUNE, barely a year old but this shoe brand has been featured in Elle USA and on several online portals.

KAHMUNE pronounced "com.mune" is a luxury line offering an array of footwear styles designed to match the skin tones of ALL women.

Their core values are;

1. Representation: We stand for the women that both historically and currently do not see themselves embodied in the fashion and beauty industries.
2.  Diversity:We stand for ALL women. All shades are beautiful! and 
3.  Inclusion: We stand for the representation of under served communities. It's time we made sure all women have a seat at the table regardless of their complexion. 

According to Jamila;

 "The idea behind KAHMUNE was born in February 2016. Whilst browsing social media in search of “nude” clothes and accessories I noticed that the term always drew the same results."

"Although I was in search of items that matched my dark skin tone, all I kept coming across were the same beige, cream, and tan shades.

It was overtly clear that “nude” had a type. My Dad has always said that 'some of the best business ideas are the ones that solve a problem'. The fact that the term “nude” is attributed to a specific shade is a problem. KAHMUNE was born as a long overdue solution.

We have spent countless hours researching shades in order to ensure that we are able to serve the majority of complexions around the globe. At present, we offer our styles in 10 colors ranging from the fairest of skin tones to the darkest of brown."

And how amazing are these names for the different shades , Rio, Edinburg, Juba, Gaborone, Enugu, Douala, Kumasi, Goa and Bogota.

When I asked where she saw her brand in the next 5 years, Jamila had this to say; 

"I would love to make Kahmune a global brand and a household brand. Hopefully we'll have a few flagship stores around the globe as well. In terms of the products, the sky is the limit when it comes to shoes so my aim is for us to carry at least 50 styles! Maybe clothing? Cosmetics? Never say never!"

 

Find them on Instagram: @kahmune 

Or on their website: http://www.kahmune.com/

 

 

 

DAY 6, MYTH HOUSE : 59 DAYS OF GHANAIAN FASHION

"Our brand name MYTH, is actually an acronym that represents our values: Modern Youthful Trendy Haute, which also best describes the kind of woman we design for. We keep every thought, every creation and every effort in growing our business truly Modern, Youthful, Trendy and Haute." 

On Day 6 we feature MYTH House a luxury accessories brand that uses unconventional materials, especially metal mesh, to create sophisticated fashionable pieces for the Modern Trendy Youthful and Haute woman. A proudly made in Ghana product from an innovative house of fashion.


According to the CEO and Creative Director of the brand,Kukua Buckman, MYTH was birthed when she came to Ghana after a master's programme where she worked on a project that had her working with metal sand. She was also inspired by and developed the concept from a bag she saw by Anndra Neen. And now five collections later, Kukua must be a very proud mama, because her "baby" is growing beautifully.

Some of the brand's highlights include; a feature by Poqua Poqu, at the Durban Fashion Fair in South Africa,a feature in An African City series, a feature in She By Bena's Skittles Collection and the Exclusive Fusion Artistry Fashion Show.

We are looking forward to seeing MYTH featured in the ever-glamorous Vogue and Bazaar pages on the season’s hot accessory list or as a feature piece in an editorial shoot.  We look forward to becoming a runway regular at the Paris, London, Milan and New York fashion weeks. We are believing and working hard to be GLOBAL in the next 5 years. 

I enjoyed shooting this one with my bestie Gifty Sackey , thanks babe for tagging along.

This bag is a classic piece and every woman needs to own at least one.
Find Myth on Instagram Myth House

DETAILS

Bags : Myth House

Makeup : simply_nanaaba (Instagram)

Photography : kwamani_photography(Instagram)

DAY 5, AKILA : 59 DAYS OF GHANAIAN FASHION

Birthed out of the need to fill the gaping hole that a lack of local accessory designers presented, on DAY 6, we feature AKILA , a premium Ghanaian brand that specializes in hand-crafted beaded accessories.

The founder and creative director of Akila, Ruth-Maria Assandoh, holds a first class degree in Fine Arts from the Kwame Nkrumah University of Science and Technology, a Master's degree in sales and has built her business out of passion.

Akila works with locally and internationally sourced beads and materials to create various accessories ranging from bags, hats, jewelry slippers as well as phone and computer cases.

All their accessories are created at their workshop in Accra, Ghana, by a team of talented artisans made up of deprived women, youth and the unemployed in the Ghanaian society, who have a desire to acquire skills with which they can begin a career in accessory making themselves. 

"By providing free monthly training, the aim of targeting this group is to provide them with sustainable income to enable them become contributors to society, as we play our part in eradicating poverty."

Every AKILA piece is created to bridge the gap between African ingenuity and modern finesse.

Although operating from Accra, Ghana, AKILA pieces can be accessed world-wide via their website.

For this photoshoot I asked my girl Theresah who blogs at www.bijouxquibrillent.com to join me and you can tell how much fun we had on set.

DETAILS

My Hair and Make-up : Fixylooks (Instagram)

Terrie's Hair and Make-up: (Herself)

Bags : AKILA

Other Accessories : WittyShades

Photography : Israel 

THE CSF SHOW 2016 BY FUSION ARTISTRY

Skybar25 celebrated Fashion during this Christmas Season, every weekend of December the bar/restaurant hosted a Creative Fashion Show in collaboration with Fusion Artistry Agency and with the exceptional support of Belvedere.

For the first time in Accra, one of the most dynamic city of Africa, a Fashion Show moved from it’s classic presentation on the runway to a rooftop overlooking the beautiful city. 

Skybar25 offers a breathtaking view on Accra and is the perfect place to experience luxurious quality time with family and friends during this season of gathering and joy. 

An unprecedented Creative Fashion Show was imagined by Fusion Artistry’s creative team and models performed their art enhancing the talent of the designers.

The CSF Show transformed Skybar25 rooftop into a Stellar Fashion Party. Annesi Bespoke, one of the leading fashion powerhouse in Ghana, opened the floor with their Back To Basics collection in a Play Choreography show followed by a Random Pick show.

Adjoa Des Bordes, the Parisian Luxury Fashion brand, closed with an All White Bubbles show and introduced a minimalistic and clever contemporary collection. 

Since Christmas is all about presents, out of a gift box, Myth House the accessories designer from Ghana showcased a collection of beautiful rustic purses that took the crowd to cloud nine as a couple tied the knot in a spectacular moment of love.

Fusion Artistry would like to express their gratitude to the entire production team who made the show memorable : Nick and the Skybar25 team; Jane; Henry; Angela; Mide; Sedinam; Bella Beauty; Fabio; DJ Orstin; DJ Nikkie; the models and the designers.

The year 2017 promises to be full of new creative class. Stay tuned to the African Dream we are building.

Merry Christmas and Happy New Year to all!

Find all pictures on Fusion Artistry Social Media .

Press Contact Skybar 25 Nick Jeremic

njeremic01@gmail.com

+233.20.202.6518

Fusion Artistry Agency

1. Sandrine Tachie-Menson sandrine@fusionartistryagency.com

      +33.658.350.454

     2.  Kobina Banning kkb@fusionartistryagency.com

        +233.24.720.1322

CASUAL CHIC DAYS

There are days when the mood calls for a more laid back style, casual with a bit of spice.
I call them the "eat your cake and have it" days.

You are thinking of comfort but not exactly!
You want to look good but you're not ready to dig out pieces and mix and match etc.

On such days you can bet on a blazer, or some cool accessories or heels to bail you out.

This Woodin FUSION Pret-a-porter shorts and top combination is a trendy casual pair.
The colourful and neutral print mix makes it interesting enough to be noticed yet not over the top.


This piece was fun to style because the print made sure I could get away with no accessories :-) . I opted for an ankle strap heel instead to elevate the look a bit more and make it appropriate for a party or a semi- formal function. 

And again this outfit is available in different prints and sizes in Woodin shops. 
You can also find other shorts and top combinations , some with sleeves and designs that will suit your style and personality. 

Don't forget to tag me in your Pret-a-porter outfit photos. 

THE LOOK

Shorts and Top - Woodin FUSION Pret-a-porter

Heels - From my closet

Make Up and Hair - afroface.mua(IG)

Photography - Team 1000 words