As part of celebrations marking its 170th Anniversary, Vlisco has unveiled a shop window activation at its flagship boutique at the Accra Mall. This activation box has been designed in the likeness of Vlisco’s V Inspired, magazine, and it encourages participants to become high fashion cover models and pose for pictures.
The face of the 170th Anniversary campaign for Ghana, Anita Erskine, was among the first to try out this new installation along with television personality Kokui Selormey, actress Marie Humbert and afro jazz songstress Adomaa.
The window activation also comes with a special promotion where participants who take a picture in the installation and post to social media with the hashtag #Vlisco170Years, stand a chance to win a Vlisco prize. This interactive feature will be in the store until December and everyone is welcome to participate.
|Face of Vlisco's 170th anniversary, Anita Erskine|