A FASHION WEEK PHOTO STORY BY MAYBELLINE NEW YORK GHANA

#MNYGHSlayTeam adding the final touches to the look 

Skin is in! Model with her finished look – all natural with a hint of glow

This model is rocking her full Maybelline look finished off with the Maybelline Clear & Smooth All in One Powder

  Model extraordinaire Vica Micheals is rocking the Maybelline Vivid Matte Color Sensational Liquid Lipstick (Berry Boost)

Another finished looked – all natural with the Maybelline Vivid Matte Colour

Sensational Liquid Lipstick

Final touches with the Maybelline Face Studio Master Heat Blush

#MNYGHSlayTeam finishing up on the model

   Member of the #MNYGHSlayTeam uses the Maybelline Colossal Kajal Eyeliner on a model

#MNYGHSlayTeam hard at work getting the models ready to rip the runway

What is a finished look without a dramatic contour? #MNYGHSlayTeam uses the Fit Me! Matte Poreless foundation to achieve this look

#MNYGHSlayTeam getting the models on point for the runway

Models are getting a natural look with lots of glow

 Maybelline Model giving her all on the runway with a very creative makeup look

One of our favourites – the everlasting Super Stay Better Skin Foundation

Soft & dreamy –best selling foundation, the Maybelline Dream Matte Mousse Foundation

All Maybelline sales points have trained makeup artists to help you select the best products for your skin type

  

MAYBELLINE NEW YORK CREATES PLATFORM FOR UPCOMING TALENTS AT GLITZ AFRICA FASHION WEEK

Accra, Ghana: Leading make-up and beauty brand Maybelline New York is set to glitz up the runway at Ghana’s biggest fashion event, the annual Glitz Africa Fashion Week, which is taking place in Accra at the Kempinski Hotel Gold Coast City from 6^th to 8^th October 2017 and a Street Runway Show on the Osu Oxford Street on 5th October 2017.

As part of their participation in the Fashion Week celebrations, Maybelline New York has created knowledge and skill sharing platforms and opportunities by bringing together professional and upcoming make-up artists from across the country to showcase their artistry using a wide range of beauty products from Maybelline New York.

Speaking to the media about Maybelline New York’s participation in the Glitz Africa Fashion Week, Brand Manager Aretha Yorke Sabeng said, “At Maybelline New York, we are committed to providing scientifically-advanced formulas, revolutionary textures as well as up-to-the-minute trendsetting shades effortlessly, affordably and beautifully. This makes us excited to be a part of the ongoing fashion revolution in Ghana.” She added that, “All elements of fashion, including make-up are regarded as an art-form worldwide and we are proud to be part of a movement with Glitz Africa that seeks to elevate artistry that celebrates fashion into a legitimate industry in Ghana.” 

As the official make-up partner for the Glitz Africa Fashion Week, Maybelline New York is showcasing their wide range of beauty products with a mission to bring New York’s inspiration and the power of make-up to all women to enhance their beauty and make things happen.

Adorned by the best models Ghana has to offer will be world renowned Maybelline New York products such as the Colossal Volume Mascara for a false eyelash effect to the best-selling Maybelline Colossal Kajal for beautiful eyes and the air-soft Dream Mat Mousse, ideal for delivering perfect matte coverage to normal and oily skin.

Since its first edition in 2013, Glitz Africa Fashion week has attracted fashion talents and connoisseurs from across Ghana and Africa, inspiring creativity and setting trends in the fashion industry.

About L’Oréal

L’Oréal has devoted itself to beauty for over 105 years. With its unique international portfolio of 32 diverse and complementary brands, the Group generated sales amounting to 22.5 billion Euros in 2014 and employs 78,600 people worldwide. As the world’s leading Beauty Company, L’Oreal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail and branded retail.

Research and innovation, and a dedicated research team of 3,700 people, are at the core of L’Oreal’s strategy, working to meet beauty aspirations all over the world and attract one billion new consumers in the years to come. L’Oréal’s new sustainability commitment for 2020 “Sharing Beauty with All” sets out ambitious sustainable development objectives across the

Group’s value chain. www.loreal.com

GHANA FASHION AND DESIGN WEEK 2016: A NEW TALENT AND NATURAL HAIR AFFAIR

The Ghana Fashion and Design Week returned this October and as usual, the prestigious event brought together fashion lovers from Ghana and abroad.

Held at the Labadi Beach Hotel, GFDW 2016 saw creative showcases by young and talented Ghanaian and African designers.

It was a delight to see so many upcoming fashion designers showcase their designs on the runway.

And now my favourite part, the models.
About 70-80 percent of models on the runway had natural hair(unrelaxed).

As a natural hair model, I love that so many models are now embracing their natural hair . Award winning hairstylist Charlotte Mensah was at her usual best as she made sure the models' hair was "popping" on the runway.

Oh I didn't mention the cupcakes 🙈🙈🙈

In all it was a good event, well attended and I can't wait for what they have in store for us in 2017.

Check out some cool photos taken by Apagnawen Annankra at the event.

Gorgeous upcoming model Azumi

My Day 1 outfit

Wearing Tutuwaa on Day 2

After Day 2, with Frema, Papa Oppong, Efia and Gameli

Ghana Fashion & Design Week Set Date for 2016 Event – themed ‘Neo Africa’.

Hey guys, 

This exciting information is especially for designers, models, fashion students, the media and all lovers of fashion. 

Find all you need to know about the Ghana Fashion and Design Week 2016.

 

Ghana Fashion & Design Week®  (GFDW) is delighted to announce dates for this year international fashion business week event, set to hit the city of Accra at the Luxury Labadi Beach Hotel from 21 – 23 October, 2016.

Turning the world eyes once again Accra, the globally recognized international business event this year takes on the theme ‘NEO AFRICA’ - in leading a new African Fashion and design narrative. The event will welcome both local and global guests and businesses to actively connect, ignite new business development opportunities, and celebrate the important role design and creativity plays in our social setting and business space in leading economic development.

With variety of activities set from seasonal Runway show displays of both established and emerging new talents, to business and education seminars, we are well encouraged to see promising talents coming through from our Education partner Radford University College in Accra, nurtured by the dedicated Yvonne Ntiamoah, HOD Fashion Design at RUC. 
  

GFDW New Talent Spot™ initiative space will welcome 2016 budding new fashion graduates to the space again this year, anticipating to see current selected talents at the space - Julia Shika Odamtten,  Radiant Jackson,  and Michael Owusu, reveal their eponymous collections during the runway presentations.
We are pleased to continue collaboration with our Education partner, 2ndImage Academy led by founder Nikki Boa, the academy which celebrated a well deserving 30 years nurturing creative talents in Hair & Make-Up this year is dedicated to industry development.

The curated Contemporary Africa Trade Exhibition will present a showcase of quality products worth sourcing from businesses including sustainable fashion products, alongside runway presentations, and plenary seminars delivered by sought after, leading dynamic industry experts, welcoming all attendees to indulge in a Neo Africa experience this year.

We are delighted to provide key support to Ethical Fashion and social impact creative businesses on the GFDW ETHIKHA platform. Highlighting fashion change makers protecting traditional heritage craftsmanship, driving sustainable fashion, and producing quality made in Africa goods.

Leading award winning celebrity Hair Stylist - Charlotte Mensah brings her Avant-garde creativity and innovative ideas as the artistic director to the platform, specialized in Afro Hair care revolutionary techniques.

We are grateful to have the support and commitment of our various sponsors and partners including luxury auto brand Mercedes-Benz,dedicated to supporting emerging fashion 
designer talents development across the globe in partnership with SilverStar Auto Ltd.Gh., Sai Ghana, Canon, Time Out Accra, Vogue Italia, AB2020, Business Day Ghana, Pulse Ghana, Neighborhood Gong, and all our collaborators supporting our objective for development. Stay tuned for more exciting news and event updates on our social media platforms.

TICKETS for the go-to fashion week that has placed Ghana on the global fashion landscape, can be booked on the GFDW website to attend the event this October in Accra.

PRESS REGISTRATION for ACCREDITATION IS OPENED ON GFDW WEBSITE.
Interested Press, Media, Retail, Buyers, Photographers and Videographers can register on website, or access use this link:www.ghanafashiondesignweek.com/registration-schedule

 

CONTACTS:

Press & Media Enquires:        press@ghanafashiondesignweek.com

Ticket & General Enquiries:   event@ghanafashiondesignweek.com

 

CONTACT FOR PARTICIPATION

CATWALK PRESENTATION:  designers@ghanafashiondesignweek.com

TRADE EXHIBITION SHOW:   exhibit@ghanafashiondesignweek.com
MODELS Participation:       models@ghanafashiondesignweek.com

SEMINAR Registration:       seminars@ghanafashiondesignweek.com

INTERNSHIP Enquiries:       internship@ghanafashiondesignweek.com

SPONSOR / PARTNERSHIP: sponsor@ghanafashiondesignweek.com

 

FIND US HERE:

Website:         www.ghanafashiondesignweek.com

Official Blog:   www.ghanafashionweek.wordpress.com

Facebook:     www.facebook.com/Ghanafashionweek

Twitter:             www.twitter.com/ghanafashionwk

Instagram:     www.ghanafashiondesignweek.com

Tumblr:              www.ghanafashionweek-blog.tumblr.com
Youtube:       www.youtube.com/user/GFDWTV

 

ABOUT GFDW:

Ghana Fashion & Design Week®  (GFDW) is Ghana’s most innovative fashion business week platform, pioneering innovation in fashion business and creativity. An international platform for commerce envisioned to support, direct and lead both emerging and established creative business practitioners. The event focus is directed at fashion and product design entrepreneurs, including accessories and interior design practitioners in Ghana, and in the Diaspora of the mother continent, alongside international designers, and businesses to showcase and exhibit their collections and products to a global audience for trade and marketing. 

GFDW New Talent Spot™ initiative space empowers and supports the development of talented nascent new graduates. Focused on providingessential business start-up continuity and creative design support as they transit from graduates to becoming new creative business entrepreneurs in Ghana.
ETHIKHA™ platform at GFDW centers on Ethical Fashion & Sustainability development, dedicated to designers and social enterprises committed to driving social impact through fashion and design innovation, to improve the lives of society’s underprivileged. 

 

 

THROWBACK! TO MY LAGOS FASHION AND DESIGN WEEK 2015 DIARY

I just came across a photo I took in Lagos last year and it reminded me that I didn't blog about my time at the Lagos fashion and Design week 2015.

It was a super fun and enjoyable trip to Lagos with my Ghana team, which included MUA & Hair Stylist Hamid Vijay, Designer and stylist Doneal, Blogger and TV producer Chriskata, Model Karen Abiba , Blogger and Creative director Nuel Bans of Debonair Afrik and Model and Pr student Ekow Barnes.

It being my first time in Nigeria, I was definitely excited yet I didn't know what to anticipate . So thankful for all the people I only knew virtually and got to meet in person, the okada rides and five days of living on bread and malt/coke because the food wasn't what I was used to :-). 

On the next trip I will try all the delicacies including the infamous Nigeria Jollof.

Fashion week was funnnn! The designers were on top of their game , I was blown away by so many of the collections on the runway, the models and the makeup. 

Designs from Mai Atafo, Loza Maleombho, Andrea Iyamah Swimwear , Maki Oh, weizdhurm, Orange Culture to name a few were very impressive.

It was in all a very well organized  event. I especially enjoyed the street style segment as we hardly get that during fashion weeks in Ghana.  

Thanks so much to DZPRT Fashion for choosing me as the individual with the best street style during fashion week , well I came prepared :-) .

And to Sterling Bank I love my phone case , I showed it off wherever I went. I pray  you'll be at fashion week this year, my phone case has seen the worst of the Ghana sun.

Thanks to my Ghanaian designers Hazza, House of Paon ,dzign Apparel and Bohten who provided my outfits/accessories .

I can't wait to visit Lagos again for the LFDW 2016, to meet more beautiful people and hopefully stay longer to work on some projects with creatives.

Love....Laurie x